It’s Not a Ferrari for Nothing
The classic look of the Ferrari is its blazing race red color (Rosso Corsa) alongside the prominent black steed on canary yellow background topped by the Italian flag. Colors have been the essence of luxury when it comes to luxury cars. But what is the Ferrari, and how did its popularity come to be?
The Ferrari in fact began Italian Enzo Ferrari’s establishment of the Scuderia Ferrari in 1929. He didn’t exactly build the company for the purpose of selling luxury sports cars built for the road, but to simply provide sponsorship for the Modena-based amateur car racers and enthusiasts. Its founder, for a time, successfully raced drivers in Alfa Romeos until he learned of Alfa Romeo’s intent to purchase Scuderia.
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